How
To Really SEO Your Site
By Matt
Colyer
Search
engine optimization is one of most popular online marketing tool
for any website. With more websites coming online every day the
competition gets larger, so you have to make sure you can out
SEO them before they out do you. In this article I will tell how
to increase your ranking and how to out do your competition.
Search
engines change their algorithms often and it's hard to keep up
for anyone, so if you don't know much about SEO don't worry, I
will get you up to speed. First make sure YOUR site is robot FRIENDLY
by using HTML instead of flash and use more text than images or
flash.
Page
size can help you rank better in search engines, by keeping your
page size low you will help robot(s) get more out of your web
page. You should Keep it under 100k, but it's best to keep it
around 25k or lower. Content is a key because search engines like
Google love theme sites. Build three pages of content per week
with at least 200 words.
One
thing that every one that owns a site should have heard about
by now is link popularity. Link building is very important because
not only will search engines find your site faster, but it will
help you rank higher for the keywords you used in the links. Try
to trade links with websites which have high Google PageRank of
at least 4, the more the better, but don't trade links just for
PageRank, look at Traffic more. Below is a link to a link exchange
that will help you build you link popularity and traffic.
http://www.linkexchangeit.com
Density
and position play a big part in your ranking for your keywords.
You should use your keyword once in the title, once in the description
meta tag, once the in the heading, once the in the URL, once in
bold text. Try to get a density between 5% and 20% and you should
do good.
Submit
your home page and maybe a few other pages in your site to the
search engines, than wait for them to come to your web site. The
waiting part is the harder part after you submit to the search
engine. You can see the main search engines that you should submit
to below.
Google
- http://www.google.com/addurl.html
Yahoo
- http://submit.search.yahoo.com/free/request
Teoma/Ask
Jeeves - You will need to email Teoma to get in at this time.
Meta
tags are not that important as they once were, but some search
still consider them and this could help you rank higher in some
search engines. Use the keyword meta tag and description meta
tag, the rest don't do nothing nor help!
After
the robots start coming to your site watch the logs (If you have
logs) very closely and keep up with what pages they index and
how often they come. Also make sure robots are crawling the full
site and not just some pages.
About
The Author
Matt
Colyer is a php, cgi developer and part time SEO. He also owns
the www.marhen.com
Network.
Article
Source: http://EzineArticles.com/
